September 24, 2013
Alpine Data Labs Appoints Bruno Aziza as Chief Marketing Officer - more -
 
September 23, 2013
Verimatrix Wins Best Content Security Product of the Year at ConnectedWorld.TV 2013 Awards - more -
 
September 10, 2013
Eveo Opens London Office to Expand Global Presence - more -
 
September 6, 2013
Verimatrix to provide security for TCC in Uruguay Read more: Verimatrix to provide security for TCC in Uruguay - more -
 
August 21, 2013
Transaction Wireless is Awarded the 2013 Ace Award from the Incentive Gift Card Council at the Incentive Marketing Association's Annual Summit - more -
 
August 9, 2013
Slacker Names AOL GM as SVP of Strategic Partnership Operations - more -
 
July 26, 2013
Eveo Hires Kim Middleton to Head New York Office - more -
 
June 7, 2013
Transaction Wireless Enhances Mobile Gifting in Time for Dads and Grads - more -
 
May 29, 2013
Verimatrix Secures VOLIA's Over-the-Top Service - more -
 
May 8, 2013
Slacker listening times increase following February redesign - more -
 
May 7, 2013
Slacker Radio to launch in UK via Vodafone partnership - more -
 
May 1, 2013
Transaction Wireless Provides Virtual Gift Cards for New HP Program - more -
 
April 2, 2013
Verimatrix wins Mexican IPTV deal - more -
 
March 11, 2013
Verimatrix Chosen to Demonstrate Award-Winning Multi-Screen Revenue Security Solutions at CableLabs' Winter Conference - more -
 
March 4, 2013
Alpine Data Labs Appoints Joe Otto as President and Chief Executive Officer - more -
 
February 26, 2013
Transaction Wireless Granted Second Patent for Social Networking Services - more -
 
February 21, 2013
RockeTalk Bags Honours for Mobile Marketing Company of the Year at WAT Awards 2013 - more -
 
February 20, 2013
Nexiant Launches the Future of Indirect Materials Management Including Unique Mobile Inventory Capabilities - more -
 
February 14, 2013
Slacker Internet Radio Revamps Logo, Apps, Website To Challenge Pandora And Spotify - more -
 
January 25, 2013
Verimatrix wins major order from Russia’s MegaFon - more -
 
January 15, 2013
Proven Verimatrix Cardless Security Solution Provides Revenue Security for India's Aadhar Digital Vision - more -
 
December 21, 2012
Nokia Trendify Share on RockeTalk for 10 Million Indians - more -
 
December 12, 2012
Enevate Corporation Raises $24M in Series B Funding - more -
 
December 9, 2012
Verimatrix Proud to Be now TV's Partner of Choice for Its Multi-Screen Video on Demand Service - more -
 
December 4, 2012
Enevate Expands Executive Management Team - more -
 
November 15, 2012
Travel Technology Innovator LeisureLink Named One of the Fastest Growing Tech Companies in North America - more -
 
November 9, 2012
Internet Radio Thriving, Putting Pressure On Other Music Formats - more -
 
October 24, 2012
31 Indiana Colleges Move Backup Storage to the Cloud - more -
 
October 24, 2012
Verimatrix Explores Advances in Multi-Network Revenue Security at CASBAA 2012 - more -
 
October 2, 2012
LeisureLink Upgrades Vacation Rental Management Software - more -
 
September 27, 2012
David Carlick Joins NetSeer Board of Directors - more -
 
September 19, 2012
Saban Acquires Zui, Grows Online Kids Content - more -
 
September 13, 2012
New Nexiant CEO Signals Growth - more -
 
September 12, 2012
Transaction Wireless And SVM Europe Announce European Expansion And Distribution Of E-Codes For International Gift Cards - more -
 
September 7, 2012
EMC, Alpine Partner to Offer Integrated Application for Big Data Predictive Analytics - more -
 
September 6, 2012
Active Storage Raises $1.2M - more -
 
September 5, 2012
TiVo and Verimatrix Partner to Enable Advanced Multi-Screen Services With Single Security Authority - more -
 
August 30, 2012
Verimatrix Provides Multi-Screen Revenue Security for TVzavr's Premium Video-on-Demand Content - more -
 
August 29, 2012
Travel Technology Innovator LeisureLink Named One of America’s Fastest-Growing Private Companies - more -
 
August 28, 2012
Nirvanix, TwinStrata Launch Cloud Storage Starter Kit - more -
 
August 1, 2012
Access Sports Sells Mallvision, Focuses On Sports Venues OOH - more -
 
July 23, 2012
Nirvanix Taps NBCUniversal Vet For Chief Strategy Officer - more -
 
July 19, 2012
Nokia Partners with RockeTalk and Maxus for Mobile Antakshari - more -
 
June 27, 2012
Slacker Partners with ABC to Offer Unique Lifestyle Talk Radio - more -
 
June 20, 2012
Dish Media Network Taps Verimatrix for Revenue Protection - more -
 
June 5, 2012
Nirvanix adds Switch SuperNAP for enterprise cloud storage provision - more -
 
June 5, 2012
Nirvanix Adds Tenth Data Center - more -
 
May 22, 2012
Nirvanix Helps Take USC To The Cloud - more -
 
May 22, 2012
Transaction Wireless Named “Cool Company” By San Diego Venture Group - more -
 
May 4, 2012
Nirvanix Raises $70M through Venture Funding, Strengthens Cloud Service - more -
 
May 1, 2012
Ortiva Wireless Acquired By Allot Communications - more -
 
April 18, 2012
Bing Bar for IE updated with Facebook chat, Slacker Radio and more - more -
 
April 18, 2012
Nirvanix Doubles Cloud Storage in Dallas with CyrusOne Data Center - more -
 
April 16, 2012
Active Storage Names Engineering VP - more -
 
April 13, 2012
Active Storage Announces New mSAN Metadata Controller for mMedia Platform - more -
 
April 6, 2012
Online Radio is Fastest Growing Sector for Music Discovery - more -
 
March 26, 2012
NatGeo Moves its Media Archive to the Public Cloud - more -
 
March 22, 2012
SodaHead Ties With Google Analytics - more -
 
March 20, 2012
Verimatrix Enables TV Everywhere for SBB and Telemach - more -
 
March 19, 2012
LifeLock Acquires ID Analytics - more -
 
March 13, 2012
Applebee's Partners with Transaction Wireless to Make March Madness More Fun through its Facebook Catch the Game Invite App - more -
 
March 13, 2012
Domino's Pizza Delivers on Personalized eGift Cards with Transaction Wireless - more -
 
March 12, 2012
Nirvanix Cloud Storage Network Now Used by National Geographic - more -
 
March 12, 2012
Reach and Persistence: Why Exchanges Work - more -
 
March 8, 2012
Transaction Wireless Announces Self-Serve Online B2B Gift Card Storefront - more -
 
March 5, 2012
Alpine Makes Big Data Predictive Analytics Collaborative - more -
 
March 2, 2012
India goes cricket crazy on RockeTalk - more -
 
February 29, 2012
Alpine Data Labs Launches Web-Based Collaboration Solution for Predictive Analytics - more -
 
February 27, 2012
Head of HP-LeftHand Engineering Moves on to Nirvanix Cloud Storage - more -
 
February 2, 2012
Report: RockeTalk Overtakes Orkut and Facebook As The Mobile Social Networking Leader of India - more -
 
January 31, 2012
Slacker Radio Expands Latin Music Offerings - more -
 
January 25, 2012
KidZui Becomes Zui.com - more -
 
January 11, 2012
Accedo Partners with Verimatrix on OTT Delivery Play - more -
 
January 10, 2012
Alpine Data Labs Names Steven Hillion as Chief Product Officer - more -
 
January 9, 2012
Active Storage Debuts New mRAID Storage Solution - more -
 
January 9, 2012
Active Storage Debuts New mVault Storage Archive Solution - more -
 
January 9, 2012
Active Storage Delivers New mMedia Platform - more -
 
January 5, 2012
Access 360 Media Secures $12M Funding Round - more -
 
December 12, 2011
Nexiant Announces New Cloud-Based Suite to Manage MRO - more -
 
November 23, 2011
Alpine Data: the First Real Data Mining Solution for the Big Data Generation - more -
 
November 15, 2011
Former FTC Executive Joins ID Analytics As Chief Privacy Officer - more -
 
November 3, 2011
ID Analytics Unveils Prescreen Credit Score - more -
 
November 1, 2011
Alpine Data Labs Gives Oracle Businesses the Power of Predictive Analytics - more -
 
October 25, 2011
Verimatrix, RGB Networks, itaas Team to Tame TV Everywhere Deployment - more -
 
October 13, 2011
Alpine Data Labs Co-Founder and CEO Outlines Predictive Analytics Roadmap at Sierra Ventures 6th Annual CIO Summit - more -
 
September 28, 2011
O.C. Battery Developer Triples Its Headquarters - more -
 
September 25, 2011
Battery Maker Triples Space in Irvine for Push on Lithium-Ion - more -
 
September 23, 2011
Enevate Corporation Selected by AlwaysOn as a GoingGreen Global 200 Winner - more -
 
September 9, 2011
Verimatrix Inks Deal with LG Electronics - more -
 
September 8, 2011
Active Storage Provides New Solutions for Performance Enhanced Workflows - more -
 
August 23, 2011
Transaction Wireless Receives PCI Certification - more -
 
July 27, 2011
Carbon Micro Battery Corporation Announces Name Change to Enevate Corporation - more -
 
July 21, 2011
Verismo Networks Partners With Verimatrix to Securely Deliver Broadband Content - more -
 
July 20, 2011
Greenplum Protg Brings Predictive Muscle to Exadata - more -
 
July 18, 2011
Nexiant to Adopt Microsoft Could Platform - more -
 
July 14, 2011
Slacker Radio Expands Artist-Curated Offerings With Three New Indie Showcase Stations - more -
 
June 27, 2011
Nirvanix Grabs Data Center Talent From Google - more -
 
June 23, 2011
Active Storage Delivers Higher-Density ActiveRAID Systems - more -
 
May 18, 2011
FierceWireless Names Ortiva Wireless as one of Its "Fierce 15" Wireless Companies of 2011 - more -
 
May 17, 2011
Slacker (for iPad) 4.5 Stars - more -
 
May 17, 2011
Slacker Launches On-Demand Music Service - more -
 
May 11, 2011
Alpine Data Labs Scores $7.5 Million to Help Companies Analyze Troves of Data - more -
 
May 9, 2011
Mochila Utilizes 'Portrait' Ads To Rejuvenate Online Display Spend - more -
 
May 6, 2011
Spotlight on: Ortiva Wireless - more -
 
May 6, 2011
Why Nirvanix is Poised to Become the Next VMware - more -
 
April 13, 2011
HMG, Cogent Merge to Form the Largest Private Hospitalist Company in the US - more -
 
April 5, 2011
Riverbed speeds backups to Nirvanix Cloud Storage - more -
 
April 5, 2011
Transaction Wireless reports record sales of eGiftCards with Mobile and Digital gift card sales - more -
 
March 22, 2011
ID Analytics' Survey finds that 13 Million Americans Leave the Door Open to Identity Theft on Social Networks - more -
 
March 22, 2011
RealNetworks Brings Ortiva Video Optimization to Helix Line - more -
 
March 18, 2011
Nirvanix says cloud can ease data concerns in Japan - more -
 
March 4, 2011
Active Storage Goes on First Latin America Roadshow - more -
 
February 25, 2011
Mochila Taps MediaLink and Kassan to Guide Strategy - more -
 
February 15, 2011
Entropic Communications Expands Operations in Asia Pacific; Opens Office in Japan - more -
 
February 9, 2011
Applebees, American Eagle boost revenue via Valentines Day mobile gift cards - more -
 
February 2, 2011
RockeTalk Overtakes Orkut and Facebook As The Mobile Social Networking Leader of India - more -
 
January 31, 2011
Active Storage Announces Xserve Replacement - more -
 
January 31, 2011
Active Storage Announces Xserve Replacement - more -
 
January 31, 2011
Nirvanix Gets End-to-End Cloud Storage - more -
 
January 31, 2011
RockeTalk is the Top Mobile Social Network in India - more -
 
January 28, 2011
The Breakout: The Nirvanix Cloud - storming your way - more -
 
January 26, 2011
Social Networking: Rocketalk is optimizing reach to maximize revenues - more -
 
January 25, 2011
The Nirvanix Storage Cloud - Who Knew? - more -
 
January 20, 2011
Blusens Chooses MaxLinear for its web:tv Home Entertainment Device - more -
 
January 6, 2011
Entropic Communication Unveils World's First MoCA 2.0 Solution - more -
 
January 4, 2011
LeisureLink Adopts Sophisticated Airline Style Revenue Management - more -
 
November 30, 2010
Enevate Unveils New Technical Advisory Board - more -
 
November 30, 2010
Enevate Unveils New Technical Advisory Board - more -
 
October 22, 2010
Verimatrix always seem to punch above their weight in the pay-TV business, writes Ben Schwarz - more -
 
September 21, 2010
LeisureLink's ARM Technology Democratizes the Internet for Specialty Lodging - more -
 
September 19, 2010
Transaction Wireless, a San Diego startup, Offers a Mobile and e-mail Gift Card Platform for Retailers - more -
 
September 3, 2010
Kelly Perdew, CEO of RotoHog.com, is Named Military.com's Member of the Month - more -
 
August 24, 2010
MaxLinear Named Fastest Growing Computer Hardware Firm on the Inc. Magazine 500 List - more -
 
August 11, 2010
Research from ID Analytics Shows High Rate of Duplication Among SSNs - more -
 
August 2, 2010
RockeTalk Helps Social Networking go off the "net" - more -
 
July 27, 2010
Carbon Micro Battery Corporation Announces Name Change to Enevate Corporation - more -
 
July 26, 2010
NASA Streamlines Online Video Using the VMIX Platform - more -
 
July 26, 2010
Vodafone Portugal and Ortiva Wireless are World Cup Winners - more -
 
July 15, 2010
Eveo Makes Big Impression at the 2010 ASCO Trade Show - more -
 
July 6, 2010
EMC to Acquire Greenplum - more -
 
June 14, 2010
Eveo Joins Total Immersion North America Partner Network - more -
 
May 27, 2010
Gift Cards Hit Facebook Platform with Viral and Mobile Gift Cards by Transaction Wireless - more -
 
May 23, 2010
MaxLinear IPO Became Leap of Faith - more -
 
May 19, 2010
How to Quickly Find Out if Your Identity is Stolen - more -
 
April 29, 2010
Access 360 Media Announces the Acquisition of Arena Media Networks - more -
 
March 25, 2010
SaveOnResorts.com Partners with LeisureLink's ABetteryStay.com - more -
 
March 24, 2010
KidZui Lands $4 Million for Kid-friendly Web Browser - more -
 
March 4, 2010
RotoHog Creates Celeb-Focused Fantasy Game For Us Magazine Sports Business Daily - more -
 
February 23, 2010
Mochila and NetSeer Bring Concept Based Advertising to Web Content - more -
 
February 1, 2010
Is Your ID Safe? - more -
 
January 7, 2010
CES: Slacker Radio Announces an ABC News Channel - more -
 
January 5, 2010
VMIX Expands Business Development Team to Accelerate Growth in Online Video Market - more -
 
December 9, 2009
Is concept-based advertising the future of Internet ads? - more -
 
December 1, 2009
TeleCommunications Systems Executes Definitive Agreement to Acquire Networks in Motion, Inc. - more -
 
October 17, 2009
Slacker named as one of Best iPhone Apps of the Year - more -
 
October 14, 2009
Networks in Motion in GPS World Coverage - more -
 
September 30, 2009
Smartphones: Garmin's GPS is Ringing - more -
 
September 29, 2009
AMC Uses Transaction Wireless Technology for Gift Cards - more -
 
September 29, 2009
VMIX Raises $2M - more -
 
September 18, 2009
MaxLinear Announces MxL703RM, Its Third Generation Silicon Tuner for Mobile TV Applications - more -
 
September 16, 2009
Access 360 Media to Provide Digital Content, Advertising in 49 Simon Property Group Malls - more -
 
September 15, 2009
SatBroadcasting: Winning Ways for Verimatrix - more -
 
September 3, 2009
Mochila Secures Distribution On Private Network - more -
 
September 3, 2009
RockeTalk: The SmartTechie - more -
 
August 25, 2009
The Reality of Fantasy Sports - more -
 
July 28, 2009
Networks in Motion now part of Verizon Developer Advisory Board - more -
 
June 24, 2009
RotoHog Planning NFL Fantasy Platform For Operation Sports - more -
 
June 22, 2009
Study Finds Cogent's Hospitalist Programs Result In Profoundly Low Hospital Readmission Rates - more -
 
June 16, 2009
VMIX Expands Akamai Relationship to Serve Growing Online Video Customer Base - more -
 
June 11, 2009
Scion Delivers Dynamic Online Video Experience with VMIX - more -
 
June 8, 2009
RotoHog to create, operate fantasy for Sporting News - more -
 
June 5, 2009
For San Diegos Hometown VCs, Its Dj vu All Over Again - more -
 
June 3, 2009
Verimatrix & HFCNET Team to Deliver Mexico's First Advanced Hybrid DVB-C/IP/DOCSIS Network for Cablemas - more -
 
May 29, 2009
ID Analystics on the cover of USA Today (5/21/09) - more -
 
May 29, 2009
Pandora vs. Slacker - more -
 
May 21, 2009
Slacker Radio Competes with Pandora - more -
 
May 18, 2009
ID Analytics Unveils MyIDScore.com: New Free Public Service Allows Consumers to Determine Their Identity Fraud Risk - more -
 
May 8, 2009
Rotohog CEO mentioned in SportsBusinessJournal - more -
 
May 7, 2009
Video SaaS Vendor VMIX Expands Channel Program - more -
 
April 20, 2009
Coveted Software, Early Break Spur Maker of Cell Navigation Software - more -
 
February 13, 2009
Ericsson Turns to Navigation - more -
 
February 11, 2009
SodaHead Grows from Polls to Conversations - more -
 
February 1, 2009
Leading Online Video Platform VMIX Continues Growth With Opening of New York City Office and New Hires - more -
 
January 19, 2009
Vodafone Portugal Selects Ortiva Wireless to Improve Mobile Video Quality - more -
 
January 6, 2009
Bouygues Telecom Deploys Verimatrix Content Security for IPTV Service - more -
 
December 23, 2008
IPTV is Dead, Long Live IPTV - more -
 
December 18, 2008
Provacative Queries Win SodaHead Fans - more -
 
December 16, 2008
Networks in Motion Issued U.S. Patent for Graphical Sharing of Information - more -
 
December 11, 2008
Interview with Jason Feffer of SodaHead - more -
 
December 3, 2008
Ortiva Wireless Named to SiliconIndia's Top Ten Wireless Technology Companies - more -
 
October 20, 2008
Cell Phones with GPS Ring Up New Revenue for Carriers, Vendors - more -
 
October 9, 2008
Where Are You? New Devices Make the Answer Easier - more -
 
September 10, 2008
AT&T to Launch AAA Mobile Powered by Networks in Motion - more -
 
August 21, 2008
Video Clip of BusinessWeek Interview with Steve Andler of Networks in Motion - more -
 
July 23, 2008
Verimatrix Closes New Series C Funding - more -
 
July 18, 2008
Networks in Motion Selected by AlwaysOn as an AO Global 250 Winner - more -
 
June 25, 2008
Hot News Site Cuts Barriers - more -
 
June 19, 2008
VZ Navigator Goes the Distance - more -
 
April 28, 2008
Nirvanix in nirvana: Fortune 10 company using its cloud storage - more -
 
April 1, 2008
Networks in Motion and Verizon Wireless Annouce New Version of VZ Navigator - more -
 
March 31, 2008
RockeTalk, Inc. Launches Mobile Social Communicator Application for Qualcomm's Brew Solution - more -
 
March 25, 2008
Rocketalk Appoints Jim Greiner as President & CEO - more -
 
March 19, 2008
Former Yahoo Ad Chief Joins Startup as CEO - more -
 
February 28, 2008
SocalTech Interview with Marc Zionts, CEO of Ortiva Wireless - more -
 
January 1, 2008
3E Company Honored with EBJ Business Achievement Award - more -
 
December 4, 2007
Networks In Motion Develops Application for New YELLOWPAGES.COM Mobile Product - more -
 
November 15, 2007
Slacker - new music player in town - more -
 
October 25, 2007
VZ Navigator, Powered by NIM, receives Laptop Magazine Editor's Choice Award - October, 2006 - Irvine, CA - more -
 
October 15, 2007
Greenplum Positioned in the Visionaries Quadrant - more -
 
September 6, 2007
MaxLinear Announces First Global TV Standards CMOS Tuner IC with the Performance of Can Tuner - more -
 
May 15, 2007
Networks In Motion Announces one Million Paid Mobile Phone Navigation Subscribers - more -
 
May 11, 2007
Akonix Records 73% Increase in Instant Messaging Attacks - more -
 
April 11, 2007
MaxLinear Announces the Worlds Smallest Silicon Tuner for Mobile TV Applications - more -
 
April 10, 2007
Entropic Communication Buys RF Magic - more -
 
March 19, 2007
MaxLinear's Low-Power Silicon Tuner Picked by Samsung for World's First A-VSB Portable TV Prototype - more -
 
March 7, 2007
Entropic Communications Agrees To Acquire Arabella Software Ltd. - more -
 
March 7, 2007
Verimatrix Scoops Best Content Security Award at IPTV World Forum Event - more -
 
March 6, 2007
Akonix Warns Corporations of Risqu Employee IM Behavior - more -
 
March 6, 2007
ID Analytics Announces Breach Analysis Services to Help Organizations Determine Whether a Data Breach has Caused Identity Theft or Related Harm - more -
 
 


August 25, 2009

The Reality of Fantasy Sports

An inside look at the entrepreneurial all-stars behind a $1 billion business phenomenon.

For millions of fantasy gamers, Sept. 7, 2008, is a day that will live in infamy. Less than eight minutes into the New England Patriots' season opener against the Kansas City Chiefs, the Pats' superstar quarterback Tom Brady--the reigning National Football League most valuable player, coming off a record-setting 50 touchdown passes in the 2007 campaign--crumpled to the turf in agony, the victim of a low hit by Chiefs safety Bernard Pollard. As the Patriots' medical staff dashed from the sideline, Brady writhed at midfield, clutching his left knee. The diagnosis: torn anterior cruciate and medial collateral ligaments. Brady's season was over almost before it began.

The moment he went down, all those fantasy football players who selected Brady in their league drafts knew their seasons were in serious trouble.

In the aftermath of Brady's injury, CNBC.com reported that roughly half of fantasy gamers who drafted the quarterback the year before won their respective leagues. In fantasy sports, participants assemble teams of real professional athletes to go head-to-head with other league members based on the statistical performance of those players, and the kind of stratospheric passing numbers posted by Brady can be more than enough to swing the balance of power to the team owner prescient or lucky enough to select him. CNBC speculated that in his absence, the shift in fantasy league winnings from those gamers who had Brady to those who didn't could total as much as $150 million of the estimated $500 million up for grabs.

Some Brady owners no doubt threw in the towel upon losing their franchise player. But for most, the fun was just beginning.

"The one thing that unites all fantasy gamers is their passion to win," says Chris Russo, chairman and CEO of Fantasy Sports Ventures, an integrated marketing and media firm that aggregates more than 250 fantasy websites and related digital properties. "When you lose a big player, you start scrambling for a substitute, looking at different options and considering trades. In many ways it mimics what happens in the major leagues--if one of your players is injured, you have to come up with alternatives. The reason fantasy is so exciting is because the user becomes the general manager--it puts the power of the GM in the hands of the fan. You play to show off your knowledge and to share in a community with your friends. It's more about bragging rights than anything else."

Before founding Fantasy Sports Ventures in 2006, Russo served six years as the NFL's senior vice president of new media and publishing. He estimates that in 2000, the year he persuaded commissioner Paul Tagliabue to launch the league's first official fantasy football competition, there were about 2 million fans playing fantasy football across the U.S. Now an estimated 27 million American adults play fantasy sports, translating to annual revenue between $800 million and $1 billion, according to the Fantasy Sports Trade Association, an industry organization that represents more than 110 companies. About 85 percent of gamers play fantasy football, and 40 percent participate in fantasy baseball. The average player is male, between the ages of 18 and 49 and boasts above-average income and education levels--in other words, a marketer's dream.

Even as rising prices for tickets, merchandise and concessions conspire to keep fans away from the ballpark--the average ticket to Yankee Stadium in New York City costs $72.97, notes sports business analyst firm Team Marketing Report--fantasy gaming remains relatively affordable and accessible. Research sponsored by the Fantasy Sports Trade Association indicates that most players spend $150 per year to compete. While a chunk of that money is
dedicated to league dues and buy-ins, many gamers also invest in the growing legions of premium websites, books and magazines promising expert analyses and insider information on which players to draft, which players to start and which players to sit.

"Fantasy sports is here to stay," says David Dodds, co-founder of 
Footballguys.com, an information and analysis site closing in on 40,000 paid subscribers. "The NCAA basketball tournament bracket pool is never going away--it's too enjoyable. The same thing with fantasy football. There are too many people that enjoy playing. Even in a recession, last year was our best year ever. People think, ‘This is my fun. Maybe I can't afford Disneyland, but I can afford this.'"

Fantasy sports entrepreneurs like Russo and Dodds are not so different from the gaming community their firms serve--most everyone in the industry started as a fantasy player, then parlayed their expertise and rabid enthusiasm into a full-fledged career. "I'm a big proponent of marrying your passion with something you can make money on--it's not really work anymore if you're passionate about it," says Kelly Perdew, CEO of RotoHog.com, a digital platform developer that designs, implements and markets fantasy
services for media and advertising partners.

Perdew's own career is a peculiar mix of fantasy and reality. After graduating from West Point and serving three years as an Army military intelligence officer, Perdew earned a law
degree from UCLA and a measure of pop-culture stardom by winning the 2004 season of Donald Trump's NBC television reality series The Apprentice. His prize: Supervising construction of the Manhattan apartment complex Trump Place, then becoming executive vice president for the Trump Ice bottled water brand. 

 

 

 

 


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