September 24, 2013
Alpine Data Labs Appoints Bruno Aziza as Chief Marketing Officer - more -
September 23, 2013
Verimatrix Wins Best Content Security Product of the Year at ConnectedWorld.TV 2013 Awards - more -
September 10, 2013
Eveo Opens London Office to Expand Global Presence - more -
September 6, 2013
Verimatrix to provide security for TCC in Uruguay Read more: Verimatrix to provide security for TCC in Uruguay - more -
August 21, 2013
Transaction Wireless is Awarded the 2013 Ace Award from the Incentive Gift Card Council at the Incentive Marketing Association's Annual Summit - more -
August 9, 2013
Slacker Names AOL GM as SVP of Strategic Partnership Operations - more -
July 26, 2013
Eveo Hires Kim Middleton to Head New York Office - more -
June 7, 2013
Transaction Wireless Enhances Mobile Gifting in Time for Dads and Grads - more -
May 29, 2013
Verimatrix Secures VOLIA's Over-the-Top Service - more -
May 8, 2013
Slacker listening times increase following February redesign - more -
May 7, 2013
Slacker Radio to launch in UK via Vodafone partnership - more -
May 1, 2013
Transaction Wireless Provides Virtual Gift Cards for New HP Program - more -
April 2, 2013
Verimatrix wins Mexican IPTV deal - more -
March 11, 2013
Verimatrix Chosen to Demonstrate Award-Winning Multi-Screen Revenue Security Solutions at CableLabs' Winter Conference - more -
March 4, 2013
Alpine Data Labs Appoints Joe Otto as President and Chief Executive Officer - more -
February 26, 2013
Transaction Wireless Granted Second Patent for Social Networking Services - more -
February 21, 2013
RockeTalk Bags Honours for Mobile Marketing Company of the Year at WAT Awards 2013 - more -
February 20, 2013
Nexiant Launches the Future of Indirect Materials Management Including Unique Mobile Inventory Capabilities - more -
February 14, 2013
Slacker Internet Radio Revamps Logo, Apps, Website To Challenge Pandora And Spotify - more -
January 25, 2013
Verimatrix wins major order from Russia’s MegaFon - more -
January 15, 2013
Proven Verimatrix Cardless Security Solution Provides Revenue Security for India's Aadhar Digital Vision - more -
December 21, 2012
Nokia Trendify Share on RockeTalk for 10 Million Indians - more -
December 12, 2012
Enevate Corporation Raises $24M in Series B Funding - more -
December 9, 2012
Verimatrix Proud to Be now TV's Partner of Choice for Its Multi-Screen Video on Demand Service - more -
December 4, 2012
Enevate Expands Executive Management Team - more -
November 15, 2012
Travel Technology Innovator LeisureLink Named One of the Fastest Growing Tech Companies in North America - more -
November 9, 2012
Internet Radio Thriving, Putting Pressure On Other Music Formats - more -
October 24, 2012
31 Indiana Colleges Move Backup Storage to the Cloud - more -
October 24, 2012
Verimatrix Explores Advances in Multi-Network Revenue Security at CASBAA 2012 - more -
October 2, 2012
LeisureLink Upgrades Vacation Rental Management Software - more -
September 27, 2012
David Carlick Joins NetSeer Board of Directors - more -
September 19, 2012
Saban Acquires Zui, Grows Online Kids Content - more -
September 13, 2012
New Nexiant CEO Signals Growth - more -
September 12, 2012
Transaction Wireless And SVM Europe Announce European Expansion And Distribution Of E-Codes For International Gift Cards - more -
September 7, 2012
EMC, Alpine Partner to Offer Integrated Application for Big Data Predictive Analytics - more -
September 6, 2012
Active Storage Raises $1.2M - more -
September 5, 2012
TiVo and Verimatrix Partner to Enable Advanced Multi-Screen Services With Single Security Authority - more -
August 30, 2012
Verimatrix Provides Multi-Screen Revenue Security for TVzavr's Premium Video-on-Demand Content - more -
August 29, 2012
Travel Technology Innovator LeisureLink Named One of America’s Fastest-Growing Private Companies - more -
August 28, 2012
Nirvanix, TwinStrata Launch Cloud Storage Starter Kit - more -
August 1, 2012
Access Sports Sells Mallvision, Focuses On Sports Venues OOH - more -
July 23, 2012
Nirvanix Taps NBCUniversal Vet For Chief Strategy Officer - more -
July 19, 2012
Nokia Partners with RockeTalk and Maxus for Mobile Antakshari - more -
June 27, 2012
Slacker Partners with ABC to Offer Unique Lifestyle Talk Radio - more -
June 20, 2012
Dish Media Network Taps Verimatrix for Revenue Protection - more -
June 5, 2012
Nirvanix adds Switch SuperNAP for enterprise cloud storage provision - more -
June 5, 2012
Nirvanix Adds Tenth Data Center - more -
May 22, 2012
Nirvanix Helps Take USC To The Cloud - more -
May 22, 2012
Transaction Wireless Named “Cool Company” By San Diego Venture Group - more -
May 4, 2012
Nirvanix Raises $70M through Venture Funding, Strengthens Cloud Service - more -
May 1, 2012
Ortiva Wireless Acquired By Allot Communications - more -
April 18, 2012
Bing Bar for IE updated with Facebook chat, Slacker Radio and more - more -
April 18, 2012
Nirvanix Doubles Cloud Storage in Dallas with CyrusOne Data Center - more -
April 16, 2012
Active Storage Names Engineering VP - more -
April 13, 2012
Active Storage Announces New mSAN Metadata Controller for mMedia Platform - more -
April 6, 2012
Online Radio is Fastest Growing Sector for Music Discovery - more -
March 26, 2012
NatGeo Moves its Media Archive to the Public Cloud - more -
March 22, 2012
SodaHead Ties With Google Analytics - more -
March 20, 2012
Verimatrix Enables TV Everywhere for SBB and Telemach - more -
March 19, 2012
LifeLock Acquires ID Analytics - more -
March 13, 2012
Applebee's Partners with Transaction Wireless to Make March Madness More Fun through its Facebook Catch the Game Invite App - more -
March 13, 2012
Domino's Pizza Delivers on Personalized eGift Cards with Transaction Wireless - more -
March 12, 2012
Nirvanix Cloud Storage Network Now Used by National Geographic - more -
March 12, 2012
Reach and Persistence: Why Exchanges Work - more -
March 8, 2012
Transaction Wireless Announces Self-Serve Online B2B Gift Card Storefront - more -
March 5, 2012
Alpine Makes Big Data Predictive Analytics Collaborative - more -
March 2, 2012
India goes cricket crazy on RockeTalk - more -
February 29, 2012
Alpine Data Labs Launches Web-Based Collaboration Solution for Predictive Analytics - more -
February 27, 2012
Head of HP-LeftHand Engineering Moves on to Nirvanix Cloud Storage - more -
February 2, 2012
Report: RockeTalk Overtakes Orkut and Facebook As The Mobile Social Networking Leader of India - more -
January 31, 2012
Slacker Radio Expands Latin Music Offerings - more -
January 25, 2012
KidZui Becomes - more -
January 11, 2012
Accedo Partners with Verimatrix on OTT Delivery Play - more -
January 10, 2012
Alpine Data Labs Names Steven Hillion as Chief Product Officer - more -
January 9, 2012
Active Storage Debuts New mRAID Storage Solution - more -
January 9, 2012
Active Storage Debuts New mVault Storage Archive Solution - more -
January 9, 2012
Active Storage Delivers New mMedia Platform - more -
January 5, 2012
Access 360 Media Secures $12M Funding Round - more -
December 12, 2011
Nexiant Announces New Cloud-Based Suite to Manage MRO - more -
November 23, 2011
Alpine Data: the First Real Data Mining Solution for the Big Data Generation - more -
November 15, 2011
Former FTC Executive Joins ID Analytics As Chief Privacy Officer - more -
November 3, 2011
ID Analytics Unveils Prescreen Credit Score - more -
November 1, 2011
Alpine Data Labs Gives Oracle Businesses the Power of Predictive Analytics - more -
October 25, 2011
Verimatrix, RGB Networks, itaas Team to Tame TV Everywhere Deployment - more -
October 13, 2011
Alpine Data Labs Co-Founder and CEO Outlines Predictive Analytics Roadmap at Sierra Ventures 6th Annual CIO Summit - more -
September 28, 2011
O.C. Battery Developer Triples Its Headquarters - more -
September 25, 2011
Battery Maker Triples Space in Irvine for Push on Lithium-Ion - more -
September 23, 2011
Enevate Corporation Selected by AlwaysOn as a GoingGreen Global 200 Winner - more -
September 9, 2011
Verimatrix Inks Deal with LG Electronics - more -
September 8, 2011
Active Storage Provides New Solutions for Performance Enhanced Workflows - more -
August 23, 2011
Transaction Wireless Receives PCI Certification - more -
July 27, 2011
Carbon Micro Battery Corporation Announces Name Change to Enevate Corporation - more -
July 21, 2011
Verismo Networks Partners With Verimatrix to Securely Deliver Broadband Content - more -
July 20, 2011
Greenplum Protg Brings Predictive Muscle to Exadata - more -
July 18, 2011
Nexiant to Adopt Microsoft Could Platform - more -
July 14, 2011
Slacker Radio Expands Artist-Curated Offerings With Three New Indie Showcase Stations - more -
June 27, 2011
Nirvanix Grabs Data Center Talent From Google - more -
June 23, 2011
Active Storage Delivers Higher-Density ActiveRAID Systems - more -
May 18, 2011
FierceWireless Names Ortiva Wireless as one of Its "Fierce 15" Wireless Companies of 2011 - more -
May 17, 2011
Slacker (for iPad) 4.5 Stars - more -
May 17, 2011
Slacker Launches On-Demand Music Service - more -
May 11, 2011
Alpine Data Labs Scores $7.5 Million to Help Companies Analyze Troves of Data - more -
May 9, 2011
Mochila Utilizes 'Portrait' Ads To Rejuvenate Online Display Spend - more -
May 6, 2011
Spotlight on: Ortiva Wireless - more -
May 6, 2011
Why Nirvanix is Poised to Become the Next VMware - more -
April 13, 2011
HMG, Cogent Merge to Form the Largest Private Hospitalist Company in the US - more -
April 5, 2011
Riverbed speeds backups to Nirvanix Cloud Storage - more -
April 5, 2011
Transaction Wireless reports record sales of eGiftCards with Mobile and Digital gift card sales - more -
March 22, 2011
ID Analytics' Survey finds that 13 Million Americans Leave the Door Open to Identity Theft on Social Networks - more -
March 22, 2011
RealNetworks Brings Ortiva Video Optimization to Helix Line - more -
March 18, 2011
Nirvanix says cloud can ease data concerns in Japan - more -
March 4, 2011
Active Storage Goes on First Latin America Roadshow - more -
February 25, 2011
Mochila Taps MediaLink and Kassan to Guide Strategy - more -
February 15, 2011
Entropic Communications Expands Operations in Asia Pacific; Opens Office in Japan - more -
February 9, 2011
Applebees, American Eagle boost revenue via Valentines Day mobile gift cards - more -
February 2, 2011
RockeTalk Overtakes Orkut and Facebook As The Mobile Social Networking Leader of India - more -
January 31, 2011
Active Storage Announces Xserve Replacement - more -
January 31, 2011
Active Storage Announces Xserve Replacement - more -
January 31, 2011
Nirvanix Gets End-to-End Cloud Storage - more -
January 31, 2011
RockeTalk is the Top Mobile Social Network in India - more -
January 28, 2011
The Breakout: The Nirvanix Cloud - storming your way - more -
January 26, 2011
Social Networking: Rocketalk is optimizing reach to maximize revenues - more -
January 25, 2011
The Nirvanix Storage Cloud - Who Knew? - more -
January 20, 2011
Blusens Chooses MaxLinear for its web:tv Home Entertainment Device - more -
January 6, 2011
Entropic Communication Unveils World's First MoCA 2.0 Solution - more -
January 4, 2011
LeisureLink Adopts Sophisticated Airline Style Revenue Management - more -
November 30, 2010
Enevate Unveils New Technical Advisory Board - more -
November 30, 2010
Enevate Unveils New Technical Advisory Board - more -
October 22, 2010
Verimatrix always seem to punch above their weight in the pay-TV business, writes Ben Schwarz - more -
September 21, 2010
LeisureLink's ARM Technology Democratizes the Internet for Specialty Lodging - more -
September 19, 2010
Transaction Wireless, a San Diego startup, Offers a Mobile and e-mail Gift Card Platform for Retailers - more -
September 3, 2010
Kelly Perdew, CEO of, is Named's Member of the Month - more -
August 24, 2010
MaxLinear Named Fastest Growing Computer Hardware Firm on the Inc. Magazine 500 List - more -
August 11, 2010
Research from ID Analytics Shows High Rate of Duplication Among SSNs - more -
August 2, 2010
RockeTalk Helps Social Networking go off the "net" - more -
July 27, 2010
Carbon Micro Battery Corporation Announces Name Change to Enevate Corporation - more -
July 26, 2010
NASA Streamlines Online Video Using the VMIX Platform - more -
July 26, 2010
Vodafone Portugal and Ortiva Wireless are World Cup Winners - more -
July 15, 2010
Eveo Makes Big Impression at the 2010 ASCO Trade Show - more -
July 6, 2010
EMC to Acquire Greenplum - more -
June 14, 2010
Eveo Joins Total Immersion North America Partner Network - more -
May 27, 2010
Gift Cards Hit Facebook Platform with Viral and Mobile Gift Cards by Transaction Wireless - more -
May 23, 2010
MaxLinear IPO Became Leap of Faith - more -
May 19, 2010
How to Quickly Find Out if Your Identity is Stolen - more -
April 29, 2010
Access 360 Media Announces the Acquisition of Arena Media Networks - more -
March 25, 2010 Partners with LeisureLink's - more -
March 24, 2010
KidZui Lands $4 Million for Kid-friendly Web Browser - more -
March 4, 2010
RotoHog Creates Celeb-Focused Fantasy Game For Us Magazine Sports Business Daily - more -
February 23, 2010
Mochila and NetSeer Bring Concept Based Advertising to Web Content - more -
February 1, 2010
Is Your ID Safe? - more -
January 7, 2010
CES: Slacker Radio Announces an ABC News Channel - more -
January 5, 2010
VMIX Expands Business Development Team to Accelerate Growth in Online Video Market - more -
December 9, 2009
Is concept-based advertising the future of Internet ads? - more -
December 1, 2009
TeleCommunications Systems Executes Definitive Agreement to Acquire Networks in Motion, Inc. - more -
October 17, 2009
Slacker named as one of Best iPhone Apps of the Year - more -
October 14, 2009
Networks in Motion in GPS World Coverage - more -
September 30, 2009
Smartphones: Garmin's GPS is Ringing - more -
September 29, 2009
AMC Uses Transaction Wireless Technology for Gift Cards - more -
September 29, 2009
VMIX Raises $2M - more -
September 18, 2009
MaxLinear Announces MxL703RM, Its Third Generation Silicon Tuner for Mobile TV Applications - more -
September 16, 2009
Access 360 Media to Provide Digital Content, Advertising in 49 Simon Property Group Malls - more -
September 15, 2009
SatBroadcasting: Winning Ways for Verimatrix - more -
September 3, 2009
Mochila Secures Distribution On Private Network - more -
September 3, 2009
RockeTalk: The SmartTechie - more -
August 25, 2009
The Reality of Fantasy Sports - more -
July 28, 2009
Networks in Motion now part of Verizon Developer Advisory Board - more -
June 24, 2009
RotoHog Planning NFL Fantasy Platform For Operation Sports - more -
June 22, 2009
Study Finds Cogent's Hospitalist Programs Result In Profoundly Low Hospital Readmission Rates - more -
June 16, 2009
VMIX Expands Akamai Relationship to Serve Growing Online Video Customer Base - more -
June 11, 2009
Scion Delivers Dynamic Online Video Experience with VMIX - more -
June 8, 2009
RotoHog to create, operate fantasy for Sporting News - more -
June 5, 2009
For San Diegos Hometown VCs, Its Dj vu All Over Again - more -
June 3, 2009
Verimatrix & HFCNET Team to Deliver Mexico's First Advanced Hybrid DVB-C/IP/DOCSIS Network for Cablemas - more -
May 29, 2009
ID Analystics on the cover of USA Today (5/21/09) - more -
May 29, 2009
Pandora vs. Slacker - more -
May 21, 2009
Slacker Radio Competes with Pandora - more -
May 18, 2009
ID Analytics Unveils New Free Public Service Allows Consumers to Determine Their Identity Fraud Risk - more -
May 8, 2009
Rotohog CEO mentioned in SportsBusinessJournal - more -
May 7, 2009
Video SaaS Vendor VMIX Expands Channel Program - more -
April 20, 2009
Coveted Software, Early Break Spur Maker of Cell Navigation Software - more -
February 13, 2009
Ericsson Turns to Navigation - more -
February 11, 2009
SodaHead Grows from Polls to Conversations - more -
February 1, 2009
Leading Online Video Platform VMIX Continues Growth With Opening of New York City Office and New Hires - more -
January 19, 2009
Vodafone Portugal Selects Ortiva Wireless to Improve Mobile Video Quality - more -
January 6, 2009
Bouygues Telecom Deploys Verimatrix Content Security for IPTV Service - more -
December 23, 2008
IPTV is Dead, Long Live IPTV - more -
December 18, 2008
Provacative Queries Win SodaHead Fans - more -
December 16, 2008
Networks in Motion Issued U.S. Patent for Graphical Sharing of Information - more -
December 11, 2008
Interview with Jason Feffer of SodaHead - more -
December 3, 2008
Ortiva Wireless Named to SiliconIndia's Top Ten Wireless Technology Companies - more -
October 20, 2008
Cell Phones with GPS Ring Up New Revenue for Carriers, Vendors - more -
October 9, 2008
Where Are You? New Devices Make the Answer Easier - more -
September 10, 2008
AT&T to Launch AAA Mobile Powered by Networks in Motion - more -
August 21, 2008
Video Clip of BusinessWeek Interview with Steve Andler of Networks in Motion - more -
July 23, 2008
Verimatrix Closes New Series C Funding - more -
July 18, 2008
Networks in Motion Selected by AlwaysOn as an AO Global 250 Winner - more -
June 25, 2008
Hot News Site Cuts Barriers - more -
June 19, 2008
VZ Navigator Goes the Distance - more -
April 28, 2008
Nirvanix in nirvana: Fortune 10 company using its cloud storage - more -
April 1, 2008
Networks in Motion and Verizon Wireless Annouce New Version of VZ Navigator - more -
March 31, 2008
RockeTalk, Inc. Launches Mobile Social Communicator Application for Qualcomm's Brew Solution - more -
March 25, 2008
Rocketalk Appoints Jim Greiner as President & CEO - more -
March 19, 2008
Former Yahoo Ad Chief Joins Startup as CEO - more -
February 28, 2008
SocalTech Interview with Marc Zionts, CEO of Ortiva Wireless - more -
January 1, 2008
3E Company Honored with EBJ Business Achievement Award - more -
December 4, 2007
Networks In Motion Develops Application for New YELLOWPAGES.COM Mobile Product - more -
November 15, 2007
Slacker - new music player in town - more -
October 25, 2007
VZ Navigator, Powered by NIM, receives Laptop Magazine Editor's Choice Award - October, 2006 - Irvine, CA - more -
October 15, 2007
Greenplum Positioned in the Visionaries Quadrant - more -
September 6, 2007
MaxLinear Announces First Global TV Standards CMOS Tuner IC with the Performance of Can Tuner - more -
May 15, 2007
Networks In Motion Announces one Million Paid Mobile Phone Navigation Subscribers - more -
May 11, 2007
Akonix Records 73% Increase in Instant Messaging Attacks - more -
April 11, 2007
MaxLinear Announces the Worlds Smallest Silicon Tuner for Mobile TV Applications - more -
April 10, 2007
Entropic Communication Buys RF Magic - more -
March 19, 2007
MaxLinear's Low-Power Silicon Tuner Picked by Samsung for World's First A-VSB Portable TV Prototype - more -
March 7, 2007
Entropic Communications Agrees To Acquire Arabella Software Ltd. - more -
March 7, 2007
Verimatrix Scoops Best Content Security Award at IPTV World Forum Event - more -
March 6, 2007
Akonix Warns Corporations of Risqu Employee IM Behavior - more -
March 6, 2007
ID Analytics Announces Breach Analysis Services to Help Organizations Determine Whether a Data Breach has Caused Identity Theft or Related Harm - more -

September 3, 2009

RockeTalk: The SmartTechie
Date:   Thursday , September 03, 2009

Every morning Rahul Johri, an engineering student, used to turn off the alarm and go back to sleep. But he doesn't have to do it anymore. He jumps out from bed hearing his mom's voice, "Rahul, time to get up!" or if he ignores it he gets five extra minutes. Bang, five minutes later, it is mom again, "Beta, you are getting late!" But mom is in Muradabad while Rahul is in Boston. Well, mom just used RockeTalk's Buzz feature to wake Rahul up. She knows she can go on sending him a buzz till he actually gets up and sends her a message telling her that he is awake.

'Guys, kya chal raha hai?' (Guys, what is going on?) says a sleepy voice. Meet Deepak, another student who turned on RockeTalk while still in bed, not wanting to start the day without his friends. Or Saniya from Hyderabad, who logs on every day and talk for hours with her fiancé who is in Kuwait. They both have fun with their common friends on RockeTalk - playing antaakshari and celebrating birthdays and festivals.

Armed with Internet or GRPS enabled cell phones, these folks discovered RockeTalk, the mobile social entertainment application, that enables them to take advantage of the full multimedia capability of the phone using voice, pictures, videos, and text. It helps them stay connected with their family and friends spread all over the world in a very personal way, while making new friends and having a jolly good time listening to and participating in realtime mushairaas (Urdu poetry readings), serious discussions, or light-hearted chatter on RockeTalk's communities.

Just a decade back this kind of realtime interaction on mobile would have seemed to be a myth, but now RockeTalk makes it easy for families to stay connected even when they are far. It helps them to go beyond the basic phone call or SMS and send voice, videos, pictures, and more. With RockeTalk, a mom can see what her son or daughter is eating in the hostel, actually 'see' their friends; for the military families and others who are away from home RockeTalk closes the distance, instantly connecting them at the click of a button. The two-way communication is done using a phone at both the ends without the need for a computer.

The visionary behind RockeTalk, Rajiv Kumar, an IIT Mumbai alumnus, found the need to take wireless communication to the next level. After the success of his previous startup Widcomm (acquired by Broadcom), Kumar wanted to take wireless communication beyond short range, beyond carriers, and international boundaries, where people could talk to each other, share experiences, and learn from each other creating a true sense of a global community. "The idea was to bring down the language barriers, allowing users to move away from text and interact in their own voice in the language they are comfortable in. Be it general chatting, telling jokes, showing off their skills in voice or video, or playing antaakshari, everyone can be a star using an app in the mobile," says Kumar, CEO, RockeTalk.

Kumar is betting high on a market, which was nascent two years back in India. According to an IDC report, the mobile social networking application market, which stood at $46.8 million in 2006, is expected to grow to $428.3 million by 2009, creating a new application segment and establishing social networking as a new communications tool used for many purposes including consumer socializing. Close to 400 million people in India now own mobile phones, and significant opportunities for content providers and service providers are available to generate MVAS revenues in this nascent market. In fact, 15-20 percent of these mobiles are Internet equipped. The number of Indians using their mobiles to log on to the Internet has increased from 16 million in 2006 to about 40 million now. The trend is that the number of mobile Internet users is 14 times more than that of broadband users.

For most Indian users, their first true Internet experience is not on a computer but on their 'own' mobile phone. Seeing this growing trend coupled with mobile penetration with better data connectivity, RockeTalk is preparing and continuously polishing its product to provide the users with a mobile experience they will truly enjoy. Available worldwide, the San Diego based RockeTalk has taken into account the needs unique to the users from the Indian subcontinent by observing user behavior and taking input directly from its large user base, while creating and fine tuning its features. In fact, Kumar saw an opportunity in Indian psyche where people, given the opportunity, like to talk, socialize, sing, tell jokes and want to express themselves and be heard.

The application provides an end-to-end social network offering with an easy user interface and a number of functionalities for users to create, mash-up, share, and post mobile content in a social setting. Unlike the usual social networking applications, RockeTalk enables users to be as open and expressive as they want and express themselves with voice, pictures, and video. The application also includes a multiple Instant Messenger (IM) chat feature compatible with Yahoo, GoogleTalk, MSN, AIM, and ICQ. A single login into RockeTalk connects the users with all their friends across the various messengers.

The impact created among the users by the startup's app is interesting. Nanda Kishore, a 28-year-old software programmer in Noida, has been using it for nearly eight months and finds himself addicted to the service. "I was traveling a lot when I heard about RockeTalk through a friend. I have been a regular user of the application since then as it helps me stay connected 24x7, no matter where I am. What I really like about it is that it allows you to configure instant messengers on your cell. I start chatting with my friends in the U.S. at around 9 pm IST every night and easily spend around five hours on my phone," says Kishore. Currently, RockeTalk receives 2,500 sign ups daily and has 3.5 lakh active users.

In a giant leap in the field of mobile social networking in terms of reaching out to the users and targeting the emerging user oriented market, RockeTalk has tied up exclusively with Indiatimes 58888 for ad sales and mobile content on its latest version, which provides photos, videos, text and voice messages, and multimedia content download for mobile, in addition to the Instant Messenger (IM) chat feature. Users can download the content by typing in on their mobile phone browser. While RockeTalk can now reach out to the readymade pool of the vast Indiatimes network, the latter will have an add-on to its content sharing service. The fact that RockeTalk enables the user to access end-to-end social entertainment on any GPRS-enabled mobile may be a potential challenge to the Blackberry. However, Kumar finds some bottlenecks and he says, "To create awareness among the people is a major challenge." But this does not stop him. To break this hurdle and to win over a large mind share of the consumers, the company is in talks with many mobile phone manufacturers. As a part of the tie up, LG and Samsung phones are already coming with preloaded RockeTalk application. The application is already compatible with 450 phone brands globally. The pre-loaded app strategy by RockeTalk, though a great one, does not necessarily mean that usage of the app would rise; as just because the app is on the phone it doesn't mean people use it. But, most people will agree that users who download an app are far more likely to use the app than those who buy it with the phone. The company has tied up with LG and Samsung phones, which have a fair share in the Indian market, aiming to create a buzz.

Headquartered in California, and with a branch office in Delhi, the company has raised $7.6 million in funding to date. The mobile app startup with its 48 employees is in the race to create awareness among the masses and is working on strategic partnerships with phone manufacturers as well as media companies. Kumar says with a lot of positive energy, "We are expecting to have over five million active users. We now begin a new era of interactive mobile entertainment to reach the masses globally - going far beyond the old-school advertising - and are building a multimedia brand relationship with the masses. RockeTalk is the first multimedia entertainment company that leverages the social setting with engagement and active participation from the users. With RockeTalk's voice, video, and picture capability, it hopes to be the best in the mobile social media."





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