Mission Ventures

	July 26, 2010 NASA Streamlines Online Video Using the VMIX Platform - more -

	July 26, 2010 Vodafone Portugal and Ortiva Wireless are World Cup Winners - more -

	July 6, 2010 EMC to Acquire Greenplum - more -

	June 14, 2010 Eveo Joins Total Immersion North America Partner Network - more -

	May 27, 2010 Gift Cards Hit Facebook® Platform with Viral and Mobile Gift Cards by Transaction Wireless - more -

	May 23, 2010 MaxLinear IPO Became Leap of Faith - more -

	May 19, 2010 How to Quickly Find Out if Your Identity is Stolen - more -

	April 29, 2010 Access 360 Media Announces the Acquisition of Arena Media Networks - more -

	March 25, 2010 SaveOnResorts.com Partners with LeisureLink's ABetteryStay.com - more -

	March 24, 2010 KidZui Lands $4 Million for Kid-friendly Web Browser - more -

	March 4, 2010 RotoHog Creates Celeb-Focused Fantasy Game For Us Magazine Sports Business Daily - more -

	February 23, 2010 Mochila and NetSeer Bring Concept Based Advertising to Web Content - more -

	February 1, 2010 Is Your ID Safe? - more -

	January 7, 2010 CES: Slacker Radio Announces an ABC News Channel - more -

	January 5, 2010 VMIX Expands Business Development Team to Accelerate Growth in Online Video Market - more -

	December 9, 2009 Is concept-based advertising the future of Internet ads? - more -

	December 1, 2009 TeleCommunications Systems Executes Definitive Agreement to Acquire Networks in Motion, Inc. - more -

	October 17, 2009 Slacker named as one of Best iPhone Apps of the Year - more -

	October 14, 2009 Networks in Motion in GPS World Coverage - more -

	September 30, 2009 Smartphones: Garmin's GPS is Ringing - more -

	September 29, 2009 AMC Uses Transaction Wireless Technology for Gift Cards - more -

	September 29, 2009 VMIX Raises $2M - more -

	September 18, 2009 MaxLinear Announces MxL703RM, Its Third Generation Silicon Tuner for Mobile TV Applications - more -

	September 16, 2009 Access 360 Media to Provide Digital Content, Advertising in 49 Simon Property Group Malls - more -

	September 15, 2009 SatBroadcasting: Winning Ways for Verimatrix - more -

	September 3, 2009 Mochila Secures Distribution On Private Network - more -

	September 3, 2009 RockeTalk: The SmartTechie - more -

	August 25, 2009 The Reality of Fantasy Sports - more -

	July 28, 2009 Networks in Motion now part of Verizon Developer Advisory Board - more -

	June 24, 2009 RotoHog Planning NFL Fantasy Platform For Operation Sports - more -

	June 22, 2009 Study Finds Cogent's Hospitalist Programs Result In Profoundly Low Hospital Readmission Rates - more -

	June 16, 2009 VMIX Expands Akamai Relationship to Serve Growing Online Video Customer Base - more -

	June 11, 2009 Scion Delivers Dynamic Online Video Experience with VMIX - more -

	June 8, 2009 RotoHog to create, operate fantasy for Sporting News - more -

	June 5, 2009 For San Diego’s Hometown VCs, It’s Déjà vu All Over Again - more -

	June 3, 2009 Verimatrix & HFCNET Team to Deliver Mexico's First Advanced Hybrid DVB-C/IP/DOCSIS Network for Cablemas - more -

	May 29, 2009 ID Analystics on the cover of USA Today (5/21/09) - more -

	May 29, 2009 Pandora vs. Slacker - more -

	May 21, 2009 Slacker Radio Competes with Pandora - more -

	May 18, 2009 ID Analytics Unveils MyIDScore.com: New Free Public Service Allows Consumers to Determine Their Identity Fraud Risk - more -

	May 8, 2009 Rotohog CEO mentioned in SportsBusinessJournal - more -

	May 7, 2009 Video SaaS Vendor VMIX Expands Channel Program - more -

	April 20, 2009 Coveted Software, Early Break Spur Maker of Cell Navigation Software - more -

	February 13, 2009 Ericsson Turns to Navigation - more -

	February 11, 2009 SodaHead Grows from Polls to Conversations - more -

	February 1, 2009 Leading Online Video Platform VMIX Continues Growth With Opening of New York City Office and New Hires - more -

	January 19, 2009 Vodafone Portugal Selects Ortiva Wireless to Improve Mobile Video Quality - more -

	January 6, 2009 Bouygues Telecom Deploys Verimatrix Content Security for IPTV Service - more -

	December 23, 2008 IPTV is Dead, Long Live IPTV - more -

	December 18, 2008 Provacative Queries Win SodaHead Fans - more -

	December 16, 2008 Networks in Motion Issued U.S. Patent for Graphical Sharing of Information - more -

	December 11, 2008 Interview with Jason Feffer of SodaHead - more -

	December 3, 2008 Ortiva Wireless Named to SiliconIndia's Top Ten Wireless Technology Companies - more -

	October 20, 2008 Cell Phones with GPS Ring Up New Revenue for Carriers, Vendors - more -

	October 9, 2008 Where Are You? New Devices Make the Answer Easier - more -

	September 10, 2008 AT&T to Launch AAA Mobile Powered by Networks in Motion - more -

	August 21, 2008 Video Clip of BusinessWeek Interview with Steve Andler of Networks in Motion - more -

	July 23, 2008 Verimatrix Closes New Series C Funding - more -

	July 18, 2008 Networks in Motion Selected by AlwaysOn as an AO Global 250 Winner - more -

	June 25, 2008 Hot News Site Cuts Barriers - more -

	June 19, 2008 VZ Navigator Goes the Distance - more -

	April 28, 2008 Nirvanix in nirvana: Fortune 10 company using its cloud storage - more -

	April 1, 2008 Networks in Motion and Verizon Wireless Annouce New Version of VZ Navigator - more -

	March 31, 2008 RockeTalk, Inc. Launches Mobile Social Communicator Application for Qualcomm's Brew Solution - more -

	March 25, 2008 Rocketalk Appoints Jim Greiner as President & CEO - more -

	March 19, 2008 Former Yahoo Ad Chief Joins Startup as CEO - more -

	February 28, 2008 SocalTech Interview with Marc Zionts, CEO of Ortiva Wireless - more -

	January 1, 2008 3E Company Honored with EBJ Business Achievement Award - more -

	December 4, 2007 Networks In Motion Develops Application for New YELLOWPAGES.COM Mobile Product - more -

	November 15, 2007 Slacker - new music player in town - more -

	October 25, 2007 VZ Navigator, Powered by NIM, receives Laptop Magazine Editor's Choice Award - October, 2006 - Irvine, CA - more -

	October 15, 2007 Greenplum Positioned in the Visionaries Quadrant - more -

	September 6, 2007 MaxLinear Announces First Global TV Standards CMOS Tuner IC with the Performance of Can Tuner - more -

	May 15, 2007 Networks In Motion Announces one Million Paid Mobile Phone Navigation Subscribers - more -

	May 11, 2007 Akonix Records 73% Increase in Instant Messaging Attacks - more -

	April 11, 2007 MaxLinear Announces the World’s Smallest Silicon Tuner for Mobile TV Applications - more -

	April 10, 2007 Entropic Communication Buys RF Magic - more -

	March 19, 2007 MaxLinear's Low-Power Silicon Tuner Picked by Samsung for World's First A-VSB Portable TV Prototype - more -

	March 7, 2007 Entropic Communications Agrees To Acquire Arabella Software Ltd. - more -

	March 7, 2007 Verimatrix Scoops Best Content Security Award at IPTV World Forum Event - more -

	March 6, 2007 Akonix Warns Corporations of Risqué Employee IM Behavior - more -

	March 6, 2007 ID Analytics Announces Breach Analysis Services to Help Organizations Determine Whether a Data Breach has Caused Identity Theft or Related Harm - more -

February 23, 2010

Mochila and NetSeer Bring Concept Based Advertising to Web Content
CMS Wire

By Marisa Peacock | Published Feb 23, 2010

What do you get when you combine premium content with user intent? A partnership between Mochila (news, site) and Netseer that seeks to deliver content-based ad units that are tailored more accurately to the user's immediate needs than ads targeted by context keywords.

The Partners

Mochila is best known for their massive online media marketplace that allows publishers access to quality photos, video and content. With more than 1,500 top-tier distributors, Mochila works to broaden a brand's reach, while creating large-scale advertising opportunities. Supported by deep-dive metrics, an approach that is 100-percent customized and known for their short-term/high integration effort, advertisers can run ads within certain content categories like specific publisher or by keyword.

Netseer, by contrast, employs ad solutions that are based on a concept matching technology rather than keyword match or popularity ranking. Claiming that "keywords in isolation fall short of understanding the full intent of the user while popularity ranking may obscure the subject the user is interested in," Netseer seeks to understand the user's interests or intent in real time.

The Partnership

Through a strategic agreement with NetSeer, Mochila has licensed NetSeer's concept-based advertiser and publisher solutions. This means that ad-supported links can be both conceptually relevant to a site and linked to associated search ads, which can further engage prospective brand advertisers.

Being able to integrate NetSeer's unique scientific approach so that Web-derived "concepts" can be identified, Mochila will apply those concepts to its Ad Impact Platform (AIP), ultimately seeking to enhance its ability to deliver relevant ads within targeted content.

The Result

By taking traditional targeted advertising and adding new contextual and behavioral elements, concept-based advertising is poised to bring new benefits to what Mochila calls the "online advertising ecosystem."

And while advertisers and publishers can better monetize their content, consumers can benefit as well, by being able to receive relevant and useful information to supplement their online user experience.